Consider these statistics when evaluating why SMS text marketing should be a vital marketing medium for your business:
-18-29 year old consumers use text messaging more often than voice to communicate.
-On average 94% of text messages are read.
-80% of consumers keep their mobile with them all day.
-When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component.
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